Why use review wording instead of writing my own copy?

Customers describe the product in the words other shoppers search and think in. Those phrases often name the exact worry a new buyer has. Your own copy may describe features instead.

Which reviews should I read?

Read both happy and unhappy reviews. Five-star reviews show why people love it. Lower ratings and early questions show what worried them before buying, which is often the gap on your page.

Why change only one page at a time?

If you change many pages at once, you cannot tell which change moved the number. One page, on a set date, gives you a clean before and after for add-to-cart rate.

Can I paste this prompt into ChatGPT?

Yes. The prompt works in ChatGPT, Grok, Muse or any assistant that can browse your review and product pages, or read a review export you upload.

All playbooks

Convert more visitors · Play

Turn review language into page copy

Your customers already wrote your best product description. It's in your reviews.

Your reviews hold the words customers use to explain why they buy and what worried them first. Using public reviews and a browser, ask Claude to find the most repeated phrases and worries for a product, then check which ones the product page already covers. Add the missing ones near the top of the page and watch add-to-cart rate.

1
Connect
- Public reviews
- A web browser
2
Ask
Read my product reviews for [product]. Find the phrases customers repeat most when they explain why they love it or what they were worried about before buying. Then check the product page: which of those phrases and worries does it already cover, and which are missing?
Paste this into Claude, ChatGPT, Codex or Cursor.
3
Act
Add the missing phrases to the page, starting near the top. Watch add-to-cart rate.

What it tends to findExample

'Doesn't irritate my skin' appeared in 200 reviews and on no page.

Watch out

Change one page at a time, on a set date, so you can read the effect.

Step by step

01Give Claude your public review pages and product page URL through web browsing, or export your reviews as a CSV and upload it.
02Ask the playbook prompt to find repeated praise and worries, then compare them with the current product page.
03Check that a phrase is common across many reviews, not loud in a few. Skip claims you cannot back up.
04Update one page at a time on a set date, starting near the top. Note the date.
05Compare add-to-cart rate before and after, then repeat for the next product each quarter.

Questions

Run these next

Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.

See where your funnel leaks

Book a call. We'll show you where you're losing sales and what to fix first.

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