Where do I find customer objections?

Start with one- to three-star reviews and the questions people ask in your social comments. They show what worried buyers before purchase or let them down after. Support emails help too if you have them.

Should ads talk about negatives?

Ads should answer the worry, not repeat it. If fit is the top concern, an ad can show how sizing works or what the return policy is. That meets the objection head on without leading with a negative.

How should I judge the new ads?

Use cost per sale over a fair test period, not clicks or likes. An objection ad may get fewer clicks but more buyers, because it reaches people who were close to buying.

Does this need Claude specifically?

No. Any assistant that can read your reviews, comments and the public Ad Library, such as ChatGPT, Grok or Muse, can run the same prompt from links or exported files.

All playbooks

Convert more visitors · Play

Answer the top objection no ad addresses

Your top customer objection probably appears in zero of your ads.

Your top customer objection may appear in none of your ads. Using public reviews, social comments and the Meta Ad Library, ask Claude to list the top five worries buyers have, then check which ones at least one live ad answers. Make new ads that answer the uncovered objections directly, and compare them with existing ads on cost per sale.

1
Connect
- Public reviews
- Meta Ad Library
2
Ask
From my 1-3 star reviews and the questions in my social comments, list the top 5 objections or worries people have before or after buying. Then check every active ad in the Meta Ad Library for [brand]: which objections does at least one ad answer, and which does none?
Paste this into Claude, ChatGPT, Codex or Cursor.
3
Act
Make ads that answer the uncovered objections directly.

What it tends to findExample

The top objection was fit. None of 40 live ads mentioned it.

Watch out

Compare new ads on cost per sale, not clicks.

Step by step

01Give Claude your review pages, social comments and Meta Ad Library page through web browsing, or export reviews and comments and upload them.
02Ask the playbook prompt to list the top objections and check each live ad for whether it answers them.
03Check that an objection is common, not one loud comment, and that you can answer it truthfully.
04Launch a few ads that answer the uncovered objections on a capped test budget.
05Compare new ads with existing ones on cost per sale, not clicks, and re-run the map monthly.

Questions

Run these next

Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.

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