# Answer the top objection no ad addresses

> Your top customer objection may appear in none of your ads. Using public reviews, social comments and the Meta Ad Library, ask Claude to list the top five worries buyers have, then check which ones at least one live ad answers. Make new ads that answer the uncovered objections directly, and compare them with existing ads on cost per sale.

Type: Play (a chance to grow)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/find-customer-objections-your-ads-miss

## 1. Connect

Give your AI assistant read-only access to Public reviews and Meta Ad Library.

## 2. Ask

```text
From my 1-3 star reviews and the questions in my social comments, list the top 5 objections or worries people have before or after buying. Then check every active ad in the Meta Ad Library for [brand]: which objections does at least one ad answer, and which does none?
```

## 3. Act

Make ads that answer the uncovered objections directly.

## Steps

1. Give Claude your review pages, social comments and Meta Ad Library page through web browsing, or export reviews and comments and upload them.
2. Ask the playbook prompt to list the top objections and check each live ad for whether it answers them.
3. Check that an objection is common, not one loud comment, and that you can answer it truthfully.
4. Launch a few ads that answer the uncovered objections on a capped test budget.
5. Compare new ads with existing ones on cost per sale, not clicks, and re-run the map monthly.

## What it tends to find

The top objection was fit. None of 40 live ads mentioned it. (Illustrative example, not a result from a named store.)

## Watch out

Compare new ads on cost per sale, not clicks.

## FAQ

### Where do I find customer objections?

Start with one- to three-star reviews and the questions people ask in your social comments. They show what worried buyers before purchase or let them down after. Support emails help too if you have them.

### Should ads talk about negatives?

Ads should answer the worry, not repeat it. If fit is the top concern, an ad can show how sizing works or what the return policy is. That meets the objection head on without leading with a negative.

### How should I judge the new ads?

Use cost per sale over a fair test period, not clicks or likes. An objection ad may get fewer clicks but more buyers, because it reaches people who were close to buying.

### Does this need Claude specifically?

No. Any assistant that can read your reviews, comments and the public Ad Library, such as ChatGPT, Grok or Muse, can run the same prompt from links or exported files.