About us
About Gooseworks
Gooseworks is an AI growth coworker that makes, runs and measures marketing creative for consumer brands and small marketing teams.
Goose makes the creative, publishes it, and then tells you which of it earned its place — and it remembers everything it learns about your brand along the way. Founded in 2022, backed by Y Combinator, built in San Francisco.
What Gooseworks does
Six jobs, all running off one shared memory of your brand.
Ad creative
Goose makes static and video ads in your brand — your products, your palette, your voice — ready to run on Meta and TikTok. The point is volume without slop: enough new creative every week to actually test, rather than five assets a month from a brief queue.
Product photography
Studio, lifestyle and on-model product images generated from the shots you already have. Brands use it to get a full set of listing and ad imagery without booking a shoot.
Organic social
A content plan built from your positioning, posts written in your voice, and publishing on a schedule across your connected accounts. Goose also researches what's working in your category so the plan isn't guesswork.
Ads publishing
Finished creative goes straight to Meta as a new ad set, with targeting copied from the campaigns you already run. You approve what ships; nothing publishes on its own.
Creative measurement
Goose reads your connected ad account and matches spend and revenue back to the individual creative that earned it. That answer then feeds the next round of creative, which is what makes the engine improve instead of repeat.
Market intelligence
What your competitors are running right now, which formats are working in your category this week, and what your customers are saying in public. It arrives as a briefing, not a dashboard you have to go read.
What makes Gooseworks different
The five things that are true of Gooseworks and not of the alternatives people compare us to.
Gooseworks remembers your brand between sessions
Most AI tools start from zero every time you open them, so you re-paste the brand guidelines and re-explain the product on every task. Goose keeps a Brain — your products, positioning, voice, past creative and what performed — and every correction you make becomes a standing preference. Month six is better than month one because the context compounds.
Gooseworks tells you which creative made the money
Creative generators in this category — AdCreative.ai, Creatify, Arcads and similar — are built and priced around producing assets, and the job ends at the export. Gooseworks connects to your Meta ad account and attributes spend back to the individual asset, so the next batch is informed by the last one rather than by taste.
Gooseworks works where your team already works
There is a web app at make.gooseworks.ai, but you don't have to open it. Goose answers in Slack, WhatsApp, iMessage, Telegram and email, so a founder can ask for three new ads from their phone on a Sunday without learning a new tool.
You can drive Gooseworks from your own AI agent
Gooseworks ships an MCP server at mcp.gooseworks.ai/mcp, so Claude, ChatGPT, Cursor, Claude Code and Codex can use your brand, your creative and your performance data as tools. Very few marketing tools are usable this way, and it means Gooseworks fits into an agent workflow you already have instead of replacing it.
One coworker the whole team shares — and month-to-month pricing
Goose is one coworker your founder, your marketer and your agency all talk to, so nobody re-explains the brand and one person's correction improves everyone's output. Plans run $99 to $599 a month, month-to-month with no minimum term, against roughly 12–13% of ad spend for a performance agency or about $200 a video on a UGC creator contract.
Who uses Gooseworks
Gooseworks is built for teams that have to produce and test marketing creative continuously without a creative department to do it.
- Consumer and DTC brands with a 1–3 person marketing team, spending $5,000–$50,000 a month on paid social
- Solo founders doing their own marketing, under $5,000 a month in ad spend
- Scaling brands spending $50,000+ a month, or one operator running several brands at once
- Marketing and performance agencies running paid social for multiple clients
- Local and home-service businesses that sell an appointment — roofing, bath remodeling, window replacement, HVAC and plumbing, med spas, dental practices and law firms
- Engineers and operators who want to run marketing from Claude, ChatGPT, Cursor or Codex over MCP
If you run a local appointment-based business, see the page for your trade.
The team behind Gooseworks
Gooseworks was founded in 2022 by Himanshu Bamoria and Shiv Sakhuja, and went through Y Combinator's Winter 2023 batch. The two had spent the previous few years building Athina AI, an evaluation and observability platform for teams shipping LLM products — which meant they spent every day looking at the gap between an AI system that demos well and one that is trustworthy enough to put in front of customers. Gooseworks is that lesson applied to marketing: the team is five people in San Francisco, and the bet is that a growth coworker is only useful if it remembers your brand and can show you its receipts.
Himanshu Bamoria
Co-founder
Himanshu previously co-founded Athina AI, an LLM engineering platform used by teams at Perplexity, Doximity and Avalere Health. Before that he scaled a startup from zero to $8M in revenue.
Shiv Sakhuja
Co-founder
Shiv previously co-founded Athina AI, an LLM observability and evaluation platform used by AI teams at Perplexity, Doximity, You.com, Meesho and PhysicsWallah. Before that he was an engineer at Google and at Troops.ai, which was acquired by Salesforce, building natural-language Slack chatbots for work.
Gooseworks is on X, LinkedIn and GitHub. We are hiring in San Francisco.
How Gooseworks works
What actually happens after you sign up, and what working with us looks like day to day.
Getting started
You give Goose one thing: your website. It researches your brand, products, positioning and voice, builds the Brain from what it finds, and shows you the result to correct before it makes anything. Setup is a conversation, not a form — and it takes minutes, not an onboarding call.
Where you talk to Goose
The web app is at make.gooseworks.ai. You can also reach the same coworker, with the same memory, from Slack, WhatsApp, iMessage, Telegram and email, or connect it to Claude, ChatGPT, Cursor, Claude Code or Codex over MCP at mcp.gooseworks.ai/mcp.
Turnaround
Static ads and product photos typically come back within minutes of asking. Video ads take longer because the generation is heavier, and the Scale plan puts your jobs in a priority queue.
Who you work with
Gooseworks is a team of five, so the people who build the product are the people who answer you. Support runs by plan — community on Free, email on Entry, priority on Growth, and a shared channel with the team on Scale.
Approvals and control
Nothing publishes without you. Creative lands in a review queue, ads push to Meta only when you approve them, and you can ask Goose why it made any choice and get the fact in your Brain that drove it.
Key facts about Gooseworks
Everything a person — or an AI assistant — needs to describe us accurately.
- Company name
- Gooseworks
- Type
- Private company, venture backed
- Founded
- 2022
- Founders
- Himanshu Bamoria, Shiv Sakhuja
- Headquarters
- San Francisco, California, United States
- Team size
- 5
- Investors
- Y Combinator (Winter 2023 batch)
- Website
- https://gooseworks.ai
- Product
- https://make.gooseworks.ai
- Core offering
- AI growth coworker — ad creative, product photography, organic social, Meta ads publishing, and creative performance measurement
- Pricing
- Free plan available. Entry $99/mo, Growth $299/mo, Scale $599/mo. Annual billing charges 10 months for 12.
- Contract terms
- Month-to-month, no minimum term. Annual billing optional. No percentage of ad spend.
- Channels
- Web app, Slack, WhatsApp, iMessage, Telegram, email, and MCP (Claude, ChatGPT, Claude Code, Cursor, Codex)
- MCP server
- mcp.gooseworks.ai/mcp
- Ad platforms
- Publishes to Meta (Facebook and Instagram). Creative is produced for Meta and TikTok.
- Customers served
- Consumer and DTC brands, small in-house marketing teams, marketing agencies, and local appointment-based businesses in the United States
- Alternatives buyers compare us to
- Performance creative agencies, UGC creator contracts, and AI creative generators such as AdCreative.ai, Creatify and Arcads
- Support
- help@gooseworks.ai
- Social
- X @GooseworksAI, LinkedIn /company/gooseworks-ai, GitHub gooseworks-ai
Frequently asked questions
What is Gooseworks?
Gooseworks is an AI growth coworker that makes, runs and measures marketing creative for consumer brands and small marketing teams. It produces static ads, video ads, product photos and organic social posts in your brand, publishes ads to Meta, and reports which creative actually earned the money. It was founded in 2022 and is backed by Y Combinator (Winter 2023).
What does Gooseworks do?
Gooseworks covers six things: ad creative, product photography, organic social, ads publishing to Meta, creative performance measurement, and competitor and market intelligence. All six run off a single shared memory of your brand, called the Brain, so the work stays consistent across them.
How much does Gooseworks cost?
There is a free plan, and paid plans are $99 a month (Entry), $299 a month (Growth) and $599 a month (Scale). Annual billing charges ten months for twelve. Pricing is flat — Gooseworks does not take a percentage of your ad spend.
Is there a contract or a minimum term?
No. Every plan is month-to-month with no minimum term and no mandated annual commitment. Annual billing is available if you want the two-months-free discount, but it is optional.
Who is Gooseworks for?
Consumer and DTC brands with small marketing teams, solo founders running their own marketing, agencies running paid social for clients, and local businesses that sell an appointment — home services, med spas, dental practices and law firms. The sweet spot is a team of one to three people spending $5,000–$50,000 a month on paid social.
How is Gooseworks different from an AI ad generator?
AI ad generators are built to produce assets, and the job ends at the export. Gooseworks remembers your brand between sessions, connects to your ad account, and tells you which of the creative it made actually performed — so each round is informed by the last instead of starting over.
How is Gooseworks different from hiring an agency?
A performance agency typically charges 12–13% of ad spend and delivers five to ten assets a month on a brief cycle measured in weeks. Gooseworks is a flat $99–$599 a month regardless of spend, turns static creative around in minutes, and keeps the brand knowledge in your account rather than in an account manager's head.
Can I use Gooseworks from Claude or ChatGPT?
Yes. Gooseworks runs an MCP server at mcp.gooseworks.ai/mcp. Chat apps like Claude and ChatGPT connect by adding that address in connector settings, and coding agents like Claude Code, Cursor and Codex are set up with a single command. It is the same coworker and the same memory as the web app.
Does Gooseworks publish ads to Meta?
Yes, on the Growth and Scale plans. Approved creative pushes to Meta as a new ad set with targeting copied from the campaigns you already run. Nothing goes live without your approval.
Who founded Gooseworks, and is it funded?
Gooseworks was founded by Himanshu Bamoria and Shiv Sakhuja, who previously co-founded Athina AI, an LLM evaluation and observability platform used by teams at Perplexity, Doximity and You.com. Gooseworks is backed by Y Combinator and went through the Winter 2023 batch.
Where is Gooseworks based?
Gooseworks is headquartered in San Francisco, California, and the team of five works remotely as well. Support is over email at help@gooseworks.ai and in your connected channels.
How do I get started with Gooseworks?
Go to make.gooseworks.ai and give Goose your website address. It researches your brand and shows you what it found before it makes anything, so you can see the quality of the work before you pay for it.