All playbooks
Playbooks by tool
Meta Ad Library
The Meta Ad Library lists every live ad for any brand, yours and your competitors'. It needs no login, so these playbooks work on any store. Pair it with the pages the ads link to and you can find broken promises in minutes.
How to connect it
Give your assistant web browsing and the Ad Library search URL for the brand, or paste screenshots and the ads' link URLs into the chat.
What the assistant reads
Live ads, their copy, offers and dates, start dates, and link URLs.
Leaks to check
3 playbooks
- The ad says one thing, the page says anotherYour ad says $45. The page it links to says $60. Every click lands on that gap.LeakMeta Ad Library · A web browser
- A competitor just started a saleKnow the morning your closest rival launches a sale, not a week later.LeakMeta Ad Library · A web browser
- Expired promos still in live adsAn ad that says 'ends Sunday' three weeks later tells shoppers not to trust you.LeakMeta Ad Library
Plays to try
3 playbooks
- Map which ad angles you've never triedMost brands run the same three ad ideas in different colours.PlayMeta Ads · Meta Ad Library
- Run ads when a competitor's hero sells outWhen your rival's bestseller is out of stock, their customers are looking for you.PlayA web browser · Meta Ad Library
- Answer the top objection no ad addressesYour top customer objection probably appears in zero of your ads.PlayPublic reviews · Meta Ad Library
Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.
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