How do AI assistants choose which products to recommend?

They draw on pages and sources they can read, such as review sites, forums and product pages. Pages that state clear facts are easier to quote. The exact method varies by assistant.

What should my product pages say?

State the plain facts a buyer asks about: what it is for, size, materials, price and who it suits. Put them in text, not only in images, so assistants and search engines can read them.

How do I know if it is working?

Track the same set of questions every few weeks and record whether your brand appears. Answers change often, so look at the trend over time, not a single day.

Should I test this in ChatGPT too?

Yes. Run the same questions in ChatGPT, Grok, Muse and other assistants, since each draws on different sources. The prompt works in any assistant that can browse the web.

All playbooks

Get more customers · Play

Fill in what AI shopping assistants ask for

When someone asks ChatGPT for the best product in your category, are you in the answer?

When shoppers ask AI assistants for the best product, your brand may not appear. Using a web browser and web search, ask Claude to run several best-product questions, note which brands and sites are cited, and check whether your product pages state use case, size, materials, price and audience. Add missing facts and seek coverage on cited sites.

1
Connect
- A web browser
- Web search
2
Ask
Ask: 'What's the best [product type] for [use case] under [price]?' and 5 similar questions. Which brands are named, and which sites are cited? Then read my top 10 product pages: do they clearly state use case, size, materials, price and who it's for?
Paste this into Claude, ChatGPT, Codex or Cursor.
3
Act
Add those facts to your pages. Get onto the review sites and threads the answers cite.

What it tends to findExample

The brand was missing from 7 of 10 'best X' answers. 70% of product pages didn't state size or use case.

Watch out

Answers change day to day. Track the same questions over a few weeks.

Step by step

01Give Claude web search and browsing so it can run buyer questions and read your top product pages. No login is needed.
02Ask the playbook prompt to run the questions, list named brands and cited sites, and check your pages for key facts.
03Check the answers over a few weeks. They change day to day, so one run is not a trend.
04Add clear facts to your product pages: use case, size, materials, price and who it is for.
05Pursue coverage on the review sites and threads the answers cite, and re-run the same questions monthly.

Questions

Run these next

Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.

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