# Turn review language into page copy

> Your reviews hold the words customers use to explain why they buy and what worried them first. Using public reviews and a browser, ask Claude to find the most repeated phrases and worries for a product, then check which ones the product page already covers. Add the missing ones near the top of the page and watch add-to-cart rate.

Type: Play (a chance to grow)
Run it: Quarterly
Source: https://gooseworks.ai/playbooks/use-customer-review-language-in-product-copy

## 1. Connect

Give your AI assistant read-only access to Public reviews and A web browser.

## 2. Ask

```text
Read my product reviews for [product]. Find the phrases customers repeat most when they explain why they love it or what they were worried about before buying. Then check the product page: which of those phrases and worries does it already cover, and which are missing?
```

## 3. Act

Add the missing phrases to the page, starting near the top. Watch add-to-cart rate.

## Steps

1. Give Claude your public review pages and product page URL through web browsing, or export your reviews as a CSV and upload it.
2. Ask the playbook prompt to find repeated praise and worries, then compare them with the current product page.
3. Check that a phrase is common across many reviews, not loud in a few. Skip claims you cannot back up.
4. Update one page at a time on a set date, starting near the top. Note the date.
5. Compare add-to-cart rate before and after, then repeat for the next product each quarter.

## What it tends to find

'Doesn't irritate my skin' appeared in 200 reviews and on no page. (Illustrative example, not a result from a named store.)

## Watch out

Change one page at a time, on a set date, so you can read the effect.

## FAQ

### Why use review wording instead of writing my own copy?

Customers describe the product in the words other shoppers search and think in. Those phrases often name the exact worry a new buyer has. Your own copy may describe features instead.

### Which reviews should I read?

Read both happy and unhappy reviews. Five-star reviews show why people love it. Lower ratings and early questions show what worried them before buying, which is often the gap on your page.

### Why change only one page at a time?

If you change many pages at once, you cannot tell which change moved the number. One page, on a set date, gives you a clean before and after for add-to-cart rate.

### Can I paste this prompt into ChatGPT?

Yes. The prompt works in ChatGPT, Grok, Muse or any assistant that can browse your review and product pages, or read a review export you upload.