Playbooks by tool
Google Analytics
Google Analytics shows how people move from landing page to purchase, by channel and device. It is where you tell a site problem from an ad problem: if a step drops on every channel at once, the site changed.
How to connect it
Use a Google Analytics connector or MCP server with viewer access if you have one. If not, export the funnel, landing page and traffic source reports as CSV and upload them.
What the assistant reads
Sessions, funnel steps, landing pages, channels, devices, site search terms.
Leaks to check
4 playbooks
- Sign-up popup stopped workingEmail sign-ups halving overnight is rarely a traffic problem.LeakKlaviyo · Google Analytics · Shopify
- Junk traffic is skewing your numbersBefore you panic about conversion rate, check how much of your traffic is bots.LeakGoogle Analytics · Shopify
- One funnel step suddenly droppedIf conversion drops on every channel at once, the problem is your site, not your ads.LeakGoogle Analytics · Shopify
- Ads sent to the homepageProduct ads that land on your homepage usually convert at half the rate.LeakMeta Ads · Google Analytics
Plays to try
1 playbook
Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.
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