How can I tell bot traffic from real visitors?

Bots tend to show zero engagement time, sudden spikes from one city or source, and checkouts with throwaway email addresses. Real shoppers browse, view products and come from a mix of sources.

Why run this before other conversion checks?

Junk traffic changes the numbers every other check relies on. If bots inflate sessions, conversion rate looks like it fell when real sales did not move. Clean the data first, then diagnose.

Will this work in ChatGPT, Grok or Muse?

Yes, as long as the assistant can see your Google Analytics and Shopify data. Connect them, or export your sessions and checkout reports and upload the files with the same prompt.

Does junk traffic cost me money?

It can, if it comes from paid sources or leads you to change things that were working. Often the bigger cost is a bad decision made from skewed numbers, like cutting a channel that was fine.

All playbooks

Convert more visitors · Leak

Junk traffic is skewing your numbers

Before you panic about conversion rate, check how much of your traffic is bots.

Junk traffic, like bots, zero-engagement sessions and checkouts with throwaway emails, makes conversion rate look worse than it is. Connect Google Analytics and Shopify to Claude and ask it to find these signs over 60 days and estimate real conversion and checkout completion without them. Filter junk out of reports before deciding anything.

1
Connect
- Google Analytics
- Shopify
2
Ask
Look for signs of bot or junk traffic in the last 60 days: sessions with zero engagement time, spikes from a single city or source, and Shopify checkouts started with throwaway email addresses. Estimate how much it changes my conversion rate and checkout-completion rate once it's removed.
Paste this into Claude, ChatGPT, Codex or Cursor.
3
Act
Filter junk out of your reports before making any decision from them.

What it tends to findExample

Checkout starts tripled overnight, all from throwaway emails. Real completion hadn't moved.

Watch out

This is the check. Run it before any conversion playbook.

Step by step

01Connect Google Analytics and Shopify to Claude read-only, through a connector or MCP server if available, or upload a GA4 sessions export and a Shopify abandoned checkouts report.
02Run the prompt so Claude flags zero-engagement sessions, single-source spikes and checkouts with throwaway emails.
03Ask Claude to recompute conversion and checkout completion rates with the junk removed.
04Set up filters or segments in your reports so junk stays out of future decisions.
05Run this weekly, and always before any other conversion playbook.

Questions

Run these next

Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.

See where your funnel leaks

Book a call. We'll show you where you're losing sales and what to fix first.

Takes a minute. Then you pick a time.