Playbooks by tool
Google Ads
Google Ads shows what you paid for each search and which conversion actions your campaigns bid toward. The most expensive mistakes are settings, not bids: the wrong conversion goal, or search terms that never sell.
How to connect it
Use a Google Ads connector or MCP server with read-only access if you have one. If not, download the campaign, conversion action and search terms reports as CSV and upload them.
What the assistant reads
Campaigns, conversion actions, search terms, spend, account billing.
Leaks to check
4 playbooks
- Ads optimizing for the wrong goalYour 'sales' campaign might be telling Google that a page view is a sale.LeakGoogle Ads · Meta Ads
- Ads still running on sold-out productsYou are probably paying Meta to send people to a product they can't buy.LeakMeta Ads · Google Ads · Shopify
- Ads about to stop for billingEvery ad stopping at once is usually a card or a spending limit, not the algorithm.LeakMeta Ads · Google Ads · TikTok Ads
- Search terms that never sellOpen your Google Ads search terms report. Some of what you pay for is embarrassing.LeakGoogle Ads
Plays to try
3 playbooks
- Shift spend before your hero product sells outSpending hard on a product that'll sell out before Black Friday is paying to run out early.PlayShopify · Meta Ads · Google Ads
- Judge ads on sales after returnsA category with great ROAS can lose once you count what comes back.PlayShopify · Meta Ads · Google Ads
- Stop low-margin products eating Shopping spendYour lowest-margin products may be taking the biggest share of your Shopping budget.PlayShopify · Google Ads · Merchant Center
Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.
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