Playbooks by tool
Klaviyo
Klaviyo runs the emails that earn money while you sleep: welcome, abandoned cart, browse and win-back flows. They break quietly. A filter change or a paused message can cut flow revenue for weeks before anyone looks.
How to connect it
Use a Klaviyo connector or MCP server with a read-only key if you have one. If not, export flow and campaign performance and sign-up form reports as CSV and upload them.
What the assistant reads
Flows and messages, sends per message, sign-up forms, lists and segments, back-in-stock requests.
Leaks to check
7 playbooks
- Sign-up popup stopped workingEmail sign-ups halving overnight is rarely a traffic problem.LeakKlaviyo · Google Analytics · Shopify
- An email flow quietly stopped sendingYour abandoned-cart email can break and nobody notices for weeks.LeakKlaviyo
- Lapsed customers nobody emailsThousands of your past buyers haven't ordered in 6 months, and nobody's asking them back.LeakShopify · Klaviyo
- A flow filter skips real shoppers1,400 people started checkout last week. How many got your email?LeakKlaviyo · Shopify
- A discount code stopped workingYour best discount code can die on a Tuesday and nobody gets an alert.LeakShopify · Klaviyo
- Back-in-stock demand left waiting210 people asked to hear when it's back. It's back. Nobody told them.LeakKlaviyo · Shopify
- Missing or one-email flowsA one-email abandoned-cart flow leaves money on the table every single day.LeakKlaviyo
Plays to try
4 playbooks
- Treat every launch and restock as a reason to email past buyersPast buyers buy again in launch weeks. Make sure they hear about every launch.PlayShopify · Klaviyo
- Turn your best email subject line into an adYour best-performing subject line has probably never been used as an ad hook.PlayKlaviyo · Meta Ads
- Ask customers who never came back whyThe customers who never complained and never came back know something you don't.PlayShopify · Klaviyo
- Sell slow stock to likely buyers before discountingBefore you mark down slow stock, email the people who bought that style before.PlayShopify · Klaviyo
Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.
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