What is a good free-shipping threshold?

There is no single right number. A useful threshold sits a little above where many of your orders already land, so shoppers can reach it by adding one item. Your own order data shows where that is.

Will lowering the threshold lose money?

It can. You pay shipping on more orders, and some orders that would have qualified anyway get it for free. That is why you should read margin after shipping, not just average order value, before and after the change.

How long should I wait before judging the change?

Give it a few weeks of normal trading, outside a big sale. Compare the same metrics for a similar period before the change. Seasonal swings can look like a result, so also compare with the same weeks last year if you can.

Does this work with ChatGPT, Grok or Muse?

Yes. Any assistant that can read your Shopify orders can run the same prompt. Connect it if the assistant supports that, or export your orders to a CSV file and upload it.

All playbooks

Convert more visitors · Play

Set your free-shipping threshold from your real orders

If most orders are $62 and free shipping starts at $100, almost nobody reaches it.

If your free-shipping threshold sits well above your typical order, few shoppers reach it. Connect Shopify, ask Claude for the spread of order values over 90 days and the share of orders just below the threshold, then pick one that nudges those orders up. Change it on a set date and compare order value, shipping cost and margin.

1
Connect
- Shopify
2
Ask
Show the spread of my order values for the last 90 days. Where is the free-shipping threshold, and what share of orders sit within $10 below it? Suggest a threshold that would nudge the most orders up without giving free shipping to orders that already qualify.
Paste this into Claude, ChatGPT, Codex or Cursor.
3
Act
Change it on a set date and compare average order value and shipping cost before and after.

What it tends to findExample

38% of orders sat $3 to $9 below the next useful threshold.

Watch out

Read the margin, not just order value. Free shipping costs money.

Step by step

01Connect Shopify read-only through a Claude connector or MCP server, or export 90 days of orders as a CSV and upload it.
02Ask the playbook prompt for the spread of order values and the share of orders sitting just below your current threshold.
03Check margin, not just order value. Free shipping costs money, so confirm the new threshold still pays after shipping.
04Change the threshold on a set date and note it. Set a review date about 30 days out.
05Compare average order value, shipping cost and margin before and after, and re-run the analysis each quarter.

Questions

Run these next

Every number on these pages is an illustrative example, not a result from a named store. Read-only access is enough for every check; make any change yourself.

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