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Marketing · Step

Find creators

Builds and ranks a list of creators.

What it does

One step of the Work with creators playbook. Goose runs it when you ask for the playbook.

The skill file

What your AI app reads when it runs this skill.

creator-discovery

Reads: the plan (roles, platforms, tiers, geography); brand_read organic (the brand's and competitors' recent posts) and competitors; social_inspiration_library / social_inspiration_search; the existing roster (declined / never-again / already shortlisted); ../work-with-creators/references/discovery.md; ../work-with-creators/references/data-sources.md.

Does:

  1. Free pass, all of it, before any paid read: creators tagged in or behind the brand's and rivals' recent organic posts (free in the brain; the founder's account for founder-led brands); rivals' partnership ads in the Meta Ad Library, read in the host browser; web search (" creator tiktok", "best creators ", roundups and agency lists, "#ad ", " partnership"); TikTok, Instagram and YouTube search, hashtag and profile pages in the host browser, read as a person would (no scripted paging); the brand's own tagged posts and brand-name mentions where the public page shows them (sentiment read); saved Inspiration outliers; creators the human named. An empty Inspiration library is normal — carry on.
  2. Paid discovery only inside an approved top-up, to widen a thin free result: keyword and user search at volume, tagged posts behind a login, commenters under category leaders, lookalikes.
  3. Long list: one line per creator — handle, platform, source, why surfaced. Open each profile before it goes on: the handle must match the name, niche and location the source gave (roundups often carry wrong handles).
  4. Quick screen on the public profile (active ≤14 days, on-niche, language/geography, tier inside the plan, not a minor, bio and top posts clean, not declined/never-again).
  5. Rank finalists by source strength (positive existing fans > proven in category > search) and screen notes; keep 10–25 for paid/UGC roles, 20–40 for a gift-only seeding wave in the free pass; mark each for full, light, UGC-rubric or B2B-branch vetting.

Writes: long list with screen results; finalist list with source, screen notes and vetting depth; in a top-up, the running sum of reported charges.

Rules: never rank on follower count. A creator found through one viral post goes forward only as "needs consistency check".