Marketing · Step

Draft moves

Drafts scale, pause and fix moves.

What it does

One step of the Manage paid campaigns playbook. Goose runs it when you ask for the playbook.

The skill file

What your AI app reads when it runs this skill.

Draft the moves (atom)

Load: ../run-paid-campaigns/references/moves.md, ../run-paid-campaigns/references/written-instructions.md.

Inputs: the outcome check (each earlier move: worked / didn't work / too early / can't tell, from ../run-paid-campaigns/references/run-memory.md); the weekly-read table; the health gate; allowable CPA and ceiling; month-to-date spend; last week's scored moves; picked creatives for swaps (the batch file's picks + lower-case tag picked), with their batch-file copy; analyze-performance's calls (including Google wasted-spend terms).

Do:

One recommendation per object that needs a move (an internal R<n>; the proposal numbers moves for the marketer); holds get a date and a trip-wire. Low-volume regime: a normal week is fixes + "no moves; next decision ".
Scale steps +20–30% against the implied daily pace; lifetime math for Goose launches; nothing in a flight's last 2 days.
One significant edit per ad set per week; drop the lower-confidence edit if two collide and say so. Pausing an ad doesn't save money unless its ad set budget is cut.
Near-threshold → both readings + recommendation + trip-wire.
Rotate before decay: swap to an approved render, else a rotation request — except in an ad set frozen until an earlier move's readout: there, a hold with a click-rate trip-wire (../run-paid-campaigns/references/moves.md § Freeze until read).
Everything outside GooseWorks' levers → a card.
Sum the effect on month-end spend; stay within the ceiling (cut the lowest-confidence scale first).
Expected effect from the account's own history, direction-only, or "unknown".
Every money move: write its baseline recipe (../run-paid-campaigns/references/run-memory.md) and its readable-from date; skip any ad set frozen until an earlier readout; don't repeat a move that didn't work without a new reason.
Run the failure-mode checklist.

Output: the moves table, the both-readings blocks, the cards, rotation requests, the R# entries for state.md, and the money-move rows (recipe, review-by) for the run record.