All skills
Marketing · Step
Budget and tests
Splits the budget and plans the tests.
What it does
One step of the Plan a campaign playbook. Goose runs it when you ask for the playbook.
The skill file
What your AI app reads when it runs this skill.
Budget split, test plan, paid structure (atom)
Load: ../plan-campaign/references/budget-and-tests.md.
Inputs: Run/Test legs and their minimums; economics box; per-leg targets; the learnings log (knowledge_search source_types: ["learning"]) so no paid-for test is re-bought; the brief's calendar phases.
Do:
- Lay out every budget line; ~70/20/10 proven/promising/experiments as the default shape (rule of thumb), 10–20% held reserve with its release rule. No proven channel → say the plan is mostly tests.
- For each paid leg: $ and %, its learning minimum, clears yes/no. A leg that does not clear is cut, merged, moved to a higher-funnel event, or labelled directional.
- Phase the spend (pre-launch / launch week / sustain, or by week).
- Write tests: one variable, cells, $/cell, readable threshold, end date, primary business metric, Win / Lose / Unclear actions. Small budgets test big swings.
- One paid-structure line per paid leg (objective/event, campaigns/ad sets, audience approach, budget type and amount, creative count, destination with UTMs, applied by GooseWorks levers or written instructions).
- Reconcile: lines sum to the budget; leg spend ÷ expected CPA = leg target in the goal chain.
Output: the brief's ### Budget split, ### Paid structure, ### Test plan sections.