Marketing · Step

Rank and read

Ranks ads by angle, hook and format.

What it does

One step of the Analyze performance playbook. Goose runs it when you ask for the playbook.

The skill file

What your AI app reads when it runs this skill.

Creative ranking and channel reads (atom)

Load: ../analyze-performance/references/creative-and-channels.md.

Inputs: meta_read performance (ranked by spend; the scorecard on the settled days: 14 minus days: 3 window, 7- and 28-day reads for the fatigue trend); each Goose ad's angle annotation (ads_creative_read and the campaign concepts); the non-Goose export; UTM store conversion per angle; email export; social_analytics_get posts and accounts; Google export and search terms; app/local exports.

Do:

Creative: group by angle → hook → format; rank by spend; apply minimum-spend gates; verdict with confidence; fatigue trend; name no winner if insight.available is false; state coverage.
Build the per-channel and per-ad scorecards against last run's rows and the angle history line (../analyze-performance/references/run-memory.md).
Draft "what to make next" from the history: tiring 2+-run winners first, retire losers, fair test for too-early, organic overperformers as paid candidates; nothing that already failed without a new reason; unmade items carried with their first date — producer and date for each.
Email & SMS, organic, Google (+ wasted-spend terms), apps, local: one short block each, or "not measured this week" / "not used".
Future rows: creators (codes), outreach (reply rates), WhatsApp — named, never dropped.

Output: the scorecards for the run record; the report's Creative ranking, channel blocks, channel-table rows and What-to-make-next draft.