Marketing · Step

Gather the numbers

Gathers and cleans the week's numbers.

What it does

One step of the Analyze performance playbook. Goose runs it when you ask for the playbook.

The skill file

What your AI app reads when it runs this skill.

Intake, hygiene and coverage (atom)

Load: ../analyze-performance/references/measurement-contract.md.

Inputs: the measurement contract (company type, referee, channel roster); tool reads (meta_read performance, social_analytics_get, ads_creative_read, video_read, campaign_read); the marketer's connectors / exports / screenshots / pastes from the one input message.

Do:

Start from the minimum useful read (contract §4) and tick the rest against the roster; big pasted exports are totalled in code when a code tool exists; with none, never totalled by eye — ask for the summary report and mark the referee not measured until it arrives (contract §4); never echoed. Then: what arrived, what didn't ("not checked this week" — no mid-run asks).
Hygiene: strip test, wholesale, staff orders and subscription renewals from new revenue; net refunds; align timezone and currency; note discount depth.
Maturity: compare this week as first reported with last week as first reported; show last week restated separately. Exports are the week's source; meta_read identifies Goose ads and cross-checks — de-duplicate by ad id. 3b. Save the input summary to reports/performance/inputs/<YYYY-MM-DD>.md for run-paid-campaigns to reuse.
Coverage line: per channel — truth / claimed / not measured / not used; share of Meta spend seen in detail.
The type's referee missing (or no total spend) → claims-only mode (labels, no MER, calls capped at first look, first-line notice).

Output: a clean dataset per channel with labels, the coverage line, and the list of asks for next week.