Your next user is an AI agent. Make sure it picks you.
A done-for-you growth engine for dev-tool companies. We launch your open-source lead magnet, run AEO + subreddit community, and turn your team into the KOLs your buyers follow.
Why DevTool growth is changing
Developers don't pick tools the way they used to.
Discovery is shifting from search to agents. The channels that move dev tools have changed with it.
Agents pick the tools now
Cursor, Claude Code, and ChatGPT route thousands of evals a day. If the agent doesn't surface you, the dev never sees you.
Agents read a small set of sources
Reddit, GitHub, technical blogs, hands-on YouTube — not your marketing site.
The old SEO playbook is fading
Google referrals to dev content are flat or down. AEO and community are the new top-of-funnel.
Distribution is the moat now
Building got easier. Distribution didn't. Creator-led and community-led growth compound.
What we run for you
Three engines. One playbook.
Open-source lead magnet
We co-design the concept, ship the launch, and instrument it so every star, install, and fork feeds your top-of-funnel. You own the IP.
Content + community engine
We launch and grow a topic-based subreddit your ICP cares about, plus AEO-tuned blog content cited by ChatGPT and Perplexity.
KOL distribution on LinkedIn & X
Per-person voice guides, 15 posts a month with graphics, amplified through our engagement network.
We've shipped a 2,400-star open-source cookbook and a skill library that hit 50k views in 30 days — both as our own lead magnets.
A new layer
We treat the agent like your user. Because increasingly, it is.
Get cited
We track how often you appear in answers from ChatGPT, Claude, and Perplexity — then ship the content needed to close the gaps.
Get installable
Every Friday, an AI agent tries to install and use your product like a real user. We surface where it gets stuck. You decide what to fix.
This is a new motion. We're early on it and running it on ourselves first. If you want to be a launch partner here, we'll be candid about what's working.
We've run this playbook before — it works.
We grew the channels we're describing. Last month: a 2,500-member subreddit, an open-source skill library going viral, and millions of impressions on LinkedIn and X.
Our own metrics
2,400+
GitHub stars on our open-source cookbook
50k+
Views on skills.gooseworks.sh in 30 days
2,500+
Members in r/ClaudeGTM in 30 days
100k+
Impressions on our Reddit posts last month
At our previous startup Athina — a developer tool company — we ran playbooks like these. We posted the best content on a focused topic, let buyers discover us, and converted from there.
Customers acquired through content
+ You.com and multiple other tech unicorns and public companies.
How it works
A fully managed devtool growth team, supercharged by AI.
We handle the strategy, content, and distribution. You sign off on what ships.
- 01
Discovery & strategy
Voice, product context, ICP, lead-magnet brainstorm, channel mix.
- 02
Design the open-source lead magnet
We help you pick the right thing to build, scope it, and plan the launch.
- 03
Launch the subreddit
Pick the topic, brand it, seed it, run daily content.
- 04
Ship the content engine
AEO blog and Reddit/HN content, weekly.
- 05
Run the LinkedIn + X playbook
Voice guides, 15 posts per person per month, amplification through our engagement network.
- 06
Weekly agent reports
Citation tracking and agent install audit, every Friday.
Dedicated devtool growth lead. Weekly reviews. You sign off on what ships.
Pricing
Growth-as-a-Service
Two ways to run the playbook. Pick the level of involvement that fits your team — final scope and pricing on a discovery call.
Co-Run
We set it up. Our AI coworker runs it with your supervision.
- Subreddit launched and branded by us
- Open-source lead magnet — co-designed with you
- AI coworker drafts content; you review before posting
- Per-person LinkedIn voice guides
- Weekly AEO citation report + agent-readiness audit
- Async support from our growth lead
Fully Managed
We configure and run everything for you, end-to-end.
- Everything in Co-Run
- Dedicated devtool growth lead runs your full account
- Daily content + community engagement by our team
- 15 LinkedIn + X posts per person per month, with graphics
- Influencer amplification on top posts
- Weekly review + monthly strategy meeting
Want to be a launch partner?
We're taking on a small group of post-PMF dev-tool companies. If you've shipped a tool you're proud of and want to be cited everywhere your buyers look — let's talk.
Book a call