Offer paid social without hiring a media buyer.
You keep the client, the relationship and the invoice. We make the ads and run them underneath it — under your name, at your margin.
Talk to us about white-label
Tell us what you run today and we'll show you what the partnership looks like. No commitment needed.
The work your clients would be buying.
Native vertical ads made per client and per category, cut for the feed. Made by us, delivered under your name.
Why agencies hand this part over.
Paid social is the service clients keep asking for and the one that's hardest to staff for. These are the reasons it usually doesn't get offered.
A media buyer is a full-time hire
You need enough accounts to keep one busy before the economics work, and you need the accounts before you can hire.
Ads are the real bottleneck
Paid social burns ads faster than any other channel. Producing enough of them per client is what actually breaks agencies.
Small accounts don't justify the overhead
The clients who most want paid social often can't carry the cost of running it properly.
Referring it out loses the revenue
Send it to another shop and you've handed over the margin, and sometimes the relationship with it.
How it works.
We agree the shape of the partnership
Which clients, what you charge them, what you pay us, and whose name is on everything the client sees.
We make the ads per client
Native vertical ads made for each client's category, at the volume paid social actually consumes.
We run and optimize the ads
In their ad account or yours, tested continuously, with reporting you can put your logo on.
You stay the agency
You keep the relationship, the strategy conversation and the invoice. We stay underneath it.
“Why not just hire a media buyer?”
If you have enough paid-social accounts to keep one busy, you probably should. This is for the stage before that — when clients are asking, the accounts are too small to justify a hire, and ad volume is the thing that would break you first. We'll make a batch of real ads for one of your clients, free, so you can see the work before any of this is decided.
Questions we get asked.
Whose name is on the work?
Yours. You keep the client, the relationship and the invoice. We agree up front whose branding appears on reporting and anything the client sees.
Whose ad account do the ads run in?
Either — the client's or yours. We agree it as part of setting up the partnership, and it is usually driven by how you already bill media.
What do you actually do versus what we do?
We make the creative and run the ads. You keep the strategy conversation, the client relationship and the account management. We stay underneath it.
Why not just hire a media buyer?
If you have enough paid-social accounts to keep one busy, you probably should. This is for the stage before that, when clients are asking and creative volume is the thing that would break you first.
Let's talk about white-label.
One conversation. No commitment, no contract.