# Turn your best email subject line into an ad

> Your best email subject lines have already been tested on real customers, yet they may never have appeared in an ad. Connect Klaviyo and Meta Ads, ask Claude for your top campaigns by open or click rate and whether those lines were used as ad hooks. Draft hooks from the unused ones, launch them, and compare on cost per sale.

Type: Play (a chance to grow)
Run it: Quarterly
Source: https://gooseworks.ai/playbooks/turn-email-subject-lines-into-ad-hooks

## 1. Connect

Give your AI assistant read-only access to Klaviyo and Meta Ads.

## 2. Ask

```text
List my 10 email campaigns with the highest open rate in the last 12 months, with their subject lines. Then check my Meta ads: has any of those lines or ideas been used as an ad hook? Draft 3 ad hooks from the unused ones.
```

## 3. Act

Launch them as new ads and let Meta sort them on cost per sale.

## Steps

1. Connect Klaviyo and Meta Ads read-only through a Claude connector or MCP server, or export campaign and ad reports and upload them.
2. Ask the playbook prompt for your top subject lines and whether each has been used as an ad hook.
3. Check click rate as well as open rate, since Apple Mail inflates opens.
4. Launch the drafted hooks as new ads on a capped budget alongside your current ads.
5. Compare on cost per sale after a fair test period, and re-run the check each quarter.

## What it tends to find

A subject line opened at 42% and had never been used in an ad. (Illustrative example, not a result from a named store.)

## Watch out

Open rates are inflated by Apple Mail. Prefer click rate if you have it.

## FAQ

### Why would an email subject line work as an ad?

A subject line that many subscribers opened has already shown it catches attention. The same idea can work as the first line of an ad. It is a starting point to test, not a sure win.

### Are open rates reliable for this?

Not fully. Apple Mail privacy features can mark emails as opened when no one read them. Prefer click rate when you have it, and use open rate only to shortlist ideas.

### How many hooks should I test?

Start with a few, such as three, so each gets enough budget to read. Run them alongside your current ads and let results on cost per sale decide which to keep.

### Can ChatGPT or Grok do this?

Yes. Any assistant with access to your email and ad data can run this prompt, whether through a connection or from campaign and ad reports you export and upload.