# Put money behind your best organic post

> Your best organic post may have beaten your ads without ever being boosted. Using your social accounts and Meta Ads, ask Claude for your top posts from the last 90 days, which were never used as ads, and how their engagement compares. Run the best ones as ads on a capped budget and judge them on cost per sale.

Type: Play (a chance to grow)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/turn-best-organic-posts-into-ads

## 1. Connect

Give your AI assistant read-only access to Your social accounts and Meta Ads.

## 2. Ask

```text
List my top 10 Instagram and Facebook posts from the last 90 days by engagement and reach. Which were never used as ads? Compare their engagement rate with my active ads.
```

## 3. Act

Run the best ones as ads on a capped budget. Compare on cost per sale.

## Steps

1. Connect your social accounts and Meta Ads read-only through a Claude connector or MCP server, or export post and ad reports and upload them.
2. Ask the playbook prompt for your top posts by engagement and reach, and which were never run as ads.
3. Check that a post's engagement is not mostly from existing fans or a giveaway. Engagement is not sales.
4. Run the best posts as ads on a capped budget with a stop date.
5. Compare them with current ads on cost per sale, and re-run the list monthly.

## What it tends to find

The top organic post beat every ad on engagement and was never boosted. (Illustrative example, not a result from a named store.)

## Watch out

Engagement isn't sales. Judge it on cost per sale once it runs.

## FAQ

### Is boosting a post the same as running it as an ad?

Close, but running the post through Ads Manager gives you more control over audience, budget and tracking. Either way, judge it on cost per sale rather than likes.

### Why might an organic post do well as an ad?

It has already held attention with real people, without paid reach. That makes it a good candidate to test. Paid audiences differ from followers, so the result can change.

### How much should I spend on the test?

Set a cap you are fine losing, and a stop date. For example, a small daily budget for a week or two. Then compare cost per sale with your current ads before spending more.

### Can I use another AI assistant for this?

Yes. ChatGPT, Grok, Muse or any assistant that can read your post and ad performance can run this prompt, either through a connection or from exported reports.