# Ads sent to the homepage

> Product ads that land on the homepage make shoppers hunt for what they just saw, so many leave. Connect Meta Ads and Google Analytics to Claude, ask it to group active ads by landing URL and compare ad-traffic conversion rate per page. Point single-product ads at that product page or an offer page.

Type: Leak (something broke or wastes money)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/product-ads-landing-on-homepage

## 1. Connect

Give your AI assistant read-only access to Meta Ads and Google Analytics.

## 2. Ask

```text
List every active Meta ad and the URL it sends people to. Group by landing page. Using Google Analytics, show the conversion rate of ad traffic on each landing page. Flag ads that send people to the homepage or a general collection while showing one product.
```

## 3. Act

Point product ads at the product page, or a page built for that offer.

## Steps

1. Connect Meta Ads and Google Analytics to Claude read-only, through a connector or MCP server if you have one, or upload an ads export and a GA4 landing page report.
2. Run the prompt so Claude groups every active ad by landing page and shows ad-traffic conversion rate for each.
3. Set aside brand ads that show no single product. Those can reasonably go to the homepage.
4. Repoint each product ad to its product page, or to a page built for that offer.
5. Re-run monthly and compare conversion rate on the new landing pages.

## What it tends to find

8 ads went to the homepage, which converted at half the rate of product pages. (Illustrative example, not a result from a named store.)

## Watch out

Brand ads with no single product can reasonably go to the homepage.

## FAQ

### Is sending ads to the homepage always wrong?

No. Brand or awareness ads that show no single product can go to the homepage. The problem is ads that show one product and then make the shopper search for it after the click.

### Where do I find which page each ad links to?

In Meta Ads Manager, each ad lists its destination URL. An export of active ads with their URLs works well. Claude can then match those URLs to landing pages in Google Analytics.

### Does this work with ChatGPT or other assistants?

It does. The prompt works with ChatGPT, Grok, Muse or any assistant that can read your Meta Ads and Google Analytics data, through a live connection or exported reports.

### What should a product ad link to?

The product page for the item in the ad, or a landing page built for that exact offer. The shopper should see the same product and price they saw in the ad, with nothing to search for.