# Your offer next to your competitors'

> Shoppers compare stores on more than price: free-shipping threshold, return window, guarantee, payment options and the current offer. Give Claude web browsing, name your competitors, and ask it to put these side by side with yours. Close the gaps that are cheap to fix, and make your stronger points easier to see.

Type: Leak (something broke or wastes money)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/offer-weaker-than-competitors

## 1. Connect

Give your AI assistant read-only access to A web browser.

## 2. Ask

```text
For my store and these competitors [names], put side by side: price on comparable products, free-shipping threshold, return window, guarantee, payment options and the current offer. Show where I'm weaker and where I'm stronger.
```

## 3. Act

Fix the gaps that are cheap to close. Lean into the ones where you're stronger.

## Steps

1. Give Claude web browsing, or paste your competitors' shipping, returns and pricing pages into the chat. No login is needed.
2. Run the prompt with your store and the competitors you most often lose sales to.
3. Check that any higher price is explained on your page. Being pricier is fine if shoppers can see why.
4. Close the gaps that are cheap to fix, such as the return window or shipping threshold.
5. Make your strengths more visible on product and cart pages.
6. Re-run monthly.

## What it tends to find

Rivals gave 60-day returns against 30, and free shipping at $50 against $75. (Illustrative example, not a result from a named store.)

## Watch out

Being pricier is fine if your page explains why. Check that it does.

## FAQ

### What should I compare besides price?

Free-shipping threshold, return window, guarantee, payment options like express pay or pay later, and the current offer. Shoppers often decide on these when prices are close.

### Is it bad to be more expensive than competitors?

Not if your page explains why. Better materials, a longer guarantee or faster shipping can justify a higher price. The check is whether a shopper can actually see the reason on the page.

### Can I use ChatGPT, Grok or Muse instead?

Yes. Any assistant that can browse public store pages can build the same comparison from this prompt. If it cannot browse, paste each store's policy and product pages in.

### Which gaps should I fix first?

The cheap ones. Extending a return window or lowering a shipping threshold often costs less than a discount, and both are easy to test and roll back.