# Search terms that never sell

> Broad and phrase match keywords pull in search terms that never sell, and the waste stays hidden unless you read the search terms report. Connect Google Ads to Claude and ask it to list 90 days of terms that spent more than twice your cost per sale with no conversions, grouped by theme. Add the suggested negative keywords.

Type: Leak (something broke or wastes money)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/google-ads-search-terms-not-converting

## 1. Connect

Give your AI assistant read-only access to Google Ads.

## 2. Ask

```text
Pull the search terms report for the last 90 days. List every search term that spent more than [2x my cost per sale] with no conversions. Group them into themes, and suggest negative keywords for each theme.
```

## 3. Act

Add the negatives. Re-run monthly; new junk terms keep appearing.

## Steps

1. Connect Google Ads read-only, through a Claude connector or MCP server if available, or upload a 90-day search terms report.
2. Run the prompt with your own cost per sale filled in.
3. Confirm conversion tracking worked for the whole period before trusting the zero-conversion list.
4. Review the themes and add the negative keywords that fit.
5. Re-run the report monthly; new junk terms keep appearing.

## What it tends to find

$2,100 a month went to search terms that never sold. (Illustrative example, not a result from a named store.)

## Watch out

Check that conversion tracking was working for the whole period.

## FAQ

### How do I find wasted spend in Google Ads?

Open the search terms report and look for terms with spend and no conversions. The prompt filters and groups them so the waste is easy to see.

### What spend threshold should I use?

A common line is twice your normal cost per sale with no conversions. Below that, a term may not have had enough clicks to judge.

### Does this work with ChatGPT or Muse?

Yes. Upload the search terms report or connect Google Ads to any assistant that can read it, and the same prompt applies. ChatGPT, Grok and Muse all handle this kind of report.

### Will negative keywords block good traffic?

They can if too broad. Review each theme before adding it, and keep negatives specific to the junk terms. A term like a product name plus a typo may still sell, so check it before you block it.