# A competitor just started a sale

> Competitor sales often start quietly with a batch of new ads and lower prices. Give Claude web browsing, list your competitors, and ask it to check the Meta Ad Library for ads started in the last seven days and their sites for sale banners or price cuts. Then decide whether to match, counter or hold.

Type: Leak (something broke or wastes money)
Run it: Daily
Source: https://gooseworks.ai/playbooks/competitor-launched-a-sale

## 1. Connect

Give your AI assistant read-only access to Meta Ad Library and A web browser.

## 2. Ask

```text
For each of these competitors [names], check the Meta Ad Library for ads started in the last 7 days and their websites for sale banners or lowered prices. Summarize what changed: new offers, discounts, free-shipping thresholds and prices on products like mine.
```

## 3. Act

Decide whether to match, counter with a different offer, or hold.

## Steps

1. Give Claude web browsing, or open the Meta Ad Library and your competitors' sites yourself and paste what you find. No login is needed.
2. Run the prompt with the names of your closest competitors.
3. Review the summary of new offers, discounts, shipping thresholds and price changes on products like yours.
4. Watch your own conversion rate while their sale runs before reacting. A sale alone is not a threat.
5. Decide whether to match, counter with a different offer, or hold.
6. Schedule the check to run daily.

## What it tends to find

A rival launched 30% off with 9 new ads and lower prices on 14 products. (Illustrative example, not a result from a named store.)

## Watch out

A sale isn't a threat on its own. Watch whether your own conversion dips while it runs.

## FAQ

### Should I match a competitor's sale?

Not by default. First watch whether your own conversion rate dips while their sale runs. If it holds, you may not need to react. If it drops, a different offer can work as well as matching.

### Which competitors should I track?

Your closest rivals: the stores selling similar products at similar prices to the same shoppers. A short list of three to five keeps a daily check quick and focused.

### Can ChatGPT run this daily check?

Yes. Any assistant that can browse the web, including ChatGPT, Grok and Muse, can run the same prompt. Some can also schedule it, or you can paste it in each morning yourself.

### Is the Meta Ad Library free to use?

Yes. It is public and shows the active ads for any page, along with when each ad started. No ad account or login is needed to read it.