# Ads shown where you don't ship

> Ad sets can show ads in countries your store does not ship to when targeting is broad or set to worldwide. Connect Meta Ads and Shopify to Claude and ask it to compare your shipping countries with 30 days of Meta spend by country. It names the ad sets spending where you cannot deliver. Restrict those ad sets.

Type: Leak (something broke or wastes money)
Run it: Monthly
Source: https://gooseworks.ai/playbooks/ads-showing-in-countries-you-dont-ship

## 1. Connect

Give your AI assistant read-only access to Meta Ads and Shopify.

## 2. Ask

```text
List the countries my Shopify store ships to. Then break down my Meta spend for the last 30 days by country. Show any spend in countries I don't ship to, and the ad sets responsible.
```

## 3. Act

Restrict those ad sets to countries you ship to.

## Steps

1. Connect Meta Ads and Shopify read-only, through a Claude connector or MCP server if you have one, or upload a spend-by-country report and your shipping zones.
2. Run the prompt to compare spend by country with the countries you ship to.
3. Check whether any brand-awareness campaigns target worldwide on purpose.
4. Restrict the flagged ad sets to countries you ship to.
5. Re-run the check monthly.

## What it tends to find

$400 went to ads shown in countries the store doesn't ship to. (Illustrative example, not a result from a named store.)

## Watch out

Brand-awareness campaigns may be global on purpose.

## FAQ

### Why are my Meta ads showing in other countries?

Targeting may be broad, set to worldwide, or include regions you added once and forgot. Advantage audience options can also widen reach. A broken shipping zone setting in Shopify can also cause a mismatch.

### How do I see Meta spend by country?

Break down an ad report by country in Ads Manager, or ask Claude to pull it. Then compare it with the shipping zones in Shopify.

### Can Grok or ChatGPT do this instead?

Yes. Any assistant that can read your Meta spend by country and Shopify shipping zones, connected or as uploaded files, can run this prompt. The data is the same, so the result is too.

### Is spend outside my shipping area always wasted?

For sales campaigns, yes. Brand-awareness campaigns may run globally on purpose, so check before restricting them. A shopper in a country you cannot deliver to cannot buy, so every click there is lost money.