# Ad sets spending with no sales

> Some ad sets keep spending for weeks without a sale because nobody checks them against the account's normal cost per purchase. Connect Meta Ads or TikTok Ads to Claude, ask it to find ad sets that spent more than 3 times your average cost per purchase in 14 days with no purchases, then pause them or move the budget.

Type: Leak (something broke or wastes money)
Run it: Twice a week
Source: https://gooseworks.ai/playbooks/ad-sets-spending-with-no-sales

## 1. Connect

Give your AI assistant read-only access to Meta Ads and TikTok Ads.

## 2. Ask

```text
Work out my average cost per purchase over the last 30 days. Then list every ad set that has spent more than 3 times that amount in the last 14 days with zero purchases. Sort by spend.
```

## 3. Act

Pause them or cut their budget. Move the money to the ad sets that are selling.

## Steps

1. Connect Meta Ads and TikTok Ads read-only, through a Claude connector or MCP server if available, or upload ad set performance exports.
2. Run the prompt to find ad sets over 3 times your average cost per purchase with zero purchases.
3. Confirm tracking works first, and skip new ad sets in their first 3 days.
4. Pause the flagged ad sets or cut their budget, and move the money to ad sets that sell.
5. Ask Claude to re-run this twice a week.

## What it tends to find

One ad set spent $1,200 with no sales. The account's usual cost per sale is $40. (Illustrative example, not a result from a named store.)

## Watch out

Make sure tracking is working first (see the playbook above). A new ad set in its first 3 days may not have had time.

## FAQ

### How long should I let an ad set run with no sales?

A common rule is to act once it has spent about 3 times your normal cost per purchase with no sales. New ad sets get a few days to settle before you judge them.

### What if my tracking is broken?

Then every ad set can look like it has no sales. Check that purchases are being recorded before pausing anything. A broken pixel makes good ad sets look bad, and pausing them would cut real sales.

### Can I use ChatGPT for this?

Yes. The prompt works with ChatGPT, Grok, Muse or any assistant that can see your ad set spend and purchases, live or through an exported report.

### Is it safe to connect my ad account?

Give read-only access. Claude only reads spend and results. You make the pause or budget change yourself. Read access is enough to find the ad sets that spend without selling.